Ecommerce SEO: How Online Stores Can Drive Organic Traffic



Ecommerce SEO

SEO to most websites means ‘organic traffic going to their business website by positioning higher on Google’. And keeping in mind that SEM or Paid marketing is another method of positioning on Google’s SERPs (Search Engine Rank Pages), details show that searchers click more on organic results rather than paid Advertisements. ‘Time is money’, so while SEO which doesn’t cost you, takes time to reach the SERP; SEM which costs you, can rank higher immediately on the SERP. However, SEO is free and once you rank the SERP, it will be a long term remain for your E-commerce site thereon. To put it plainly, Ecommerce SEO Services are the best method to increase your organic traffic, increase conversions, sales and ROI.

Since you are well clear that there is no option for SEO, today, we at Cure SEO, with every one of our experiences as a SEO Company in Bangalore, present to you a few markers and tips on how your Online Store can drive in Organic traffic by SEO.

Develop Appropriate Site Structure: This aspect of SEO is applicable generally for e-commerce websites. It is significant how you are setting up your site navigation. Your website should be simple and easy to navigate, and generally significant of all, it should take least snaps (preferably not more than 3) for your user to reach one page to another. As an e-commerce website, your home page will be your greatest power interface. Carefully decide your Categories and sub categories, and make sure that all your significant category pages just as the most selling item pages are linked to your home page.

Add Breadcrumbs For Internal Navigation: Breadcrumbs are like a text way, which indicates where the user is on your website, leaving behind a path which traces back to the home page. It is generally situated at the highest point of the page. For example, Home > Product Category > Sub Category > Gender. This will help in easy navigation inside your website, helping user experience.

Make Use Of Linking: Linking is a rather easy approach to increase traffic to your website just as best selling web pages. You can write and update web journals for your website which give information to the users and connect them back to your website or items. Continuous updates will keep you in the Search Engine Crawlers radar, and help with your SEO just as you drive traffic. Internal connecting is likewise equally significant, make sure you add in ‘related items’ toward the end of your item page. Details show that it helps in increasing average order value.

Choose The Correct Keywords: Keywords are key aspects for SEO, any SEO. Thus, you need to be careful while researching for keywords to include inside your webpages. You need to locate the easiest keyword to rank for which additionally needs to have higher search volume. However, as an e-commerce website, you need something extra. While we are looking at positioning high on the SERPs at the present time, sales is the main aspect for you. Hence, you need to search for keywords which have higher buyer intent. For example, a person searching for ‘best shoes’, is most presumably doing his/her underlying research for purchasing shoes; and a person searching for ‘dark nike trainers’ is most likely hoping to purchase dark nike trainers; in this way the later are the keywords with high buyer intent. There are different SEO devices out today – free just as paid – which will get you all the keywords. Tip: you could begin researching with Google Keyword Planner, and do make a rundown as you research.

Proper Application Of Keywords: After you have come up the keywords, it is additionally significant where you are applying it. You need to use the target keywords inside your URL (Tip: Keep your URL short, Google prefers it), inside your Title Tag (Tip: The title ought to have 15-55 characters), inside the body of your content of item pages, inside your meta description (Tip: keep the meta description inside 150 characters, and put in a few target keywords as it describes the webpage for the Google crawlers)

Optimize Your Content: Content is the ruler and for your E-commerce site, it is of most extreme importance, especially when it comes to item pages. Search Engine’s fundamental purpose is to answer the searchers. In this manner, more the words, more is the information given. So, Google gives importance to longer content. Thus, give detailed item descriptions. Also, yes, do include high selling keywords, for example, ‘Deal’, ‘Sale’, ‘Purchase’, ‘Offer’, ‘% Sale’, ‘% Off, etc. for item pages content. Not just that, include comparisons of your item with other items, so your customers won’t have to leave the page in search of other items. Likewise, put in LSI keywords (Latent Semantic Indexing keywords) in your item description.

Tip: LSI are those which Google believes are thematically related terms to your keywords. For example for ‘SEO Company’, the LSI keywords include ‘SEO Company Websites’, ‘best SEO company’, SEO Services, ‘SEO Agency’, ‘SEO Company India’, ‘SEO Company in Bangalore’, etc.

Zero in On Images: Images are a very significant aspect of E-commerce SEO sites, even more than videos. Your customers will need clear images of items from different angles to get the real life feeling. Along these lines, make sure you put in a number of images, and furthermore put in keywords to name the images inside alt Text.

Thus, dear E-commerce business, these were our expert tips on how you can Drive in Organic traffic to your E-commerce websites. Also, in the event that you are rather new in your field, the best tip we have for you is to learn from your competitors who are experts in these fields. Analyze their most selling items, which categories they are utilizing, which are their higher intent keywords, etc. We would simply say, All the best!

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post