Local optimized marketing strategies are beneficial for local restaurants, retailers, dentists, lawyers, and other businesses. If you are expecting foot traffic to your website, then you should consider using local optimization.
Here is a list of steps that business owners can take immediately to increase local SEO.
1. Claim a Google Places Local Listing
Complete your listing until it is 100% comprehensive. Include images, videos, descriptions, contact information, and links. If it’s crucial, avoid incorporating keywords or location names in your business title. If you own a business named “Cheap Orlando Tires Inc,” including such information is acceptable. However, if your business name is “Tires Plus Orlando,” you shouldn’t write “Cheap Tires Plus Orlando FL.
2. Spread Information Using Yext
Yext enables you to share your business information on other local platforms just like Google Places. Each of these “citations” is immensely valuable for local SEO.
3. Other Important Social Profiles Should Be Created
LinkedIn, Twitter, and Facebook are all significant for local SEO. However, if you run a visually-oriented business, you might consider creating a Pinterest profile. If there is a local directory website that lists all the local tire shops, your business should also be listed there.
4. Local Keywords Should Be Used in Your Content
You can incorporate local SEO keywords into some of the content on your website, such as “Tires Orlando” or “Orlando tires.” Meta descriptions, title tags, anchor texts, and internal links should all include city and state keywords that pertain to the service areas you cover.
5. Your Website Should Be Responsive
“Google’s mobile-first indexing ensures that desktop users who search for “mobile-first” indexing on Google will only see the mobile-friendly versions of indexed pages. A responsive website guarantees that all web pages Google indexes are accessible to all users.”
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist of the best marketing firms in St Petersburg FL. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.